In a major shake-up for the tech world, OpenAI is reportedly gearing up to launch an AI-powered web browser that could directly rival Google Chrome, as reported by Reuters. This upcoming browser aims to redefine how users interact with the internet by embedding ChatGPT-like functionalities into the browsing experience itself. If OpenAI successfully attracts even a portion of its 500 million weekly ChatGPT users, it could severely disrupt Alphabet’s ad-revenue model, which heavily relies on Chrome for user data collection and default search engine routing.
OpenAI’s AI browser could disrupt Google Chrome’s Ad-powered dominance
OpenAI’s new browser is expected to launch within weeks, as per three insiders familiar with the project. At its core, the browser will utilise artificial intelligence to transform the traditional web experience, shifting from passive browsing to interactive, assistant-led navigation.
By keeping many user tasks within a native chat interface similar to ChatGPT—OpenAI aims to reduce the need to visit websites directly, thereby changing how users discover and engage with online content. Google Chrome is a critical pillar of Alphabet’s advertising empire, providing detailed user behavior data that powers its ad targeting algorithms. Nearly 75% of Alphabet’s revenue stems from advertising, and Chrome's widespread usage over 3 billion users globally helps route search traffic directly to Google Search by default.
OpenAI’s browser could undercut this advantage by diverting search behavior away from Google, especially if it becomes the go-to platform for AI-assisted web tasks.
OpenAI turns browser into a smart assistant
OpenAI’s strategy includes deep integration of its AI tools like Operator, turning the browser into a powerful task-completion agent. This means the browser could book reservations, fill out forms, or complete purchases directly on behalf of the user. Such agent-based interactions, backed by full access to a user's web activity, represent a shift toward proactive internet use, where the AI doesn't just assist but acts on your behalf.
OpenAI builds AI browser on Google’s chromium
The browser is being built atop Chromium, Google’s open-source browser framework that also powers Microsoft Edge and Opera. Interestingly, OpenAI has recently hired two former Google VPs who were part of the original Chrome development team, showing its serious intent to challenge Google on its own turf.
In fact, the Information had previously reported that OpenAI considered developing a browser, and this new release is the culmination of that long-standing vision. OpenAI is not alone in this endeavor. AI startup Perplexity just launched Comet, its own AI-driven browser, while Brave and The Browser Company have also rolled out smart browsers with built-in AI summarization and task handling features. Still, OpenAI’s massive ChatGPT user base gives it a unique edge in adoption and market disruption.
OpenAI expands AI plans as Google faces Chrome trouble
This browser project is just one part of OpenAI’s push to embed itself deeper into personal and professional life. Earlier this year, the company made headlines by spending $6.5 billion to acquire io, an AI hardware startup led by Jony Ive, Apple’s former design chief. This hints at a longer-term goal of creating a fully integrated AI ecosystem, combining hardware, software, and intelligent agents.
The launch could not come at a worse time for Google, which is already facing pressure from US antitrust regulators. In 2023, a judge ruled that Alphabet held an unlawful monopoly in online search, prompting the Department of Justice to push for Chrome’s divestiture. In fact, during court proceedings earlier this year, an OpenAI executive testified that the company would be interested in buying Chrome if it were forced into a sale.
What this means for the future of the internet
If OpenAI’s browser is widely adopted, it could:
As OpenAI expands from chatbots to browsers and devices, the line between user and assistant continues to blur, signaling a future where AI doesn’t just help but acts independently on behalf of users in the digital world.
Also Read | Mark Zuckerberg doubles down after Rs 800 crore salary to Trapit Bansal with Rs 1,600 crore package to ex-Apple techie
OpenAI’s AI browser could disrupt Google Chrome’s Ad-powered dominance
OpenAI’s new browser is expected to launch within weeks, as per three insiders familiar with the project. At its core, the browser will utilise artificial intelligence to transform the traditional web experience, shifting from passive browsing to interactive, assistant-led navigation.
By keeping many user tasks within a native chat interface similar to ChatGPT—OpenAI aims to reduce the need to visit websites directly, thereby changing how users discover and engage with online content. Google Chrome is a critical pillar of Alphabet’s advertising empire, providing detailed user behavior data that powers its ad targeting algorithms. Nearly 75% of Alphabet’s revenue stems from advertising, and Chrome's widespread usage over 3 billion users globally helps route search traffic directly to Google Search by default.
OpenAI’s browser could undercut this advantage by diverting search behavior away from Google, especially if it becomes the go-to platform for AI-assisted web tasks.
OpenAI turns browser into a smart assistant
OpenAI’s strategy includes deep integration of its AI tools like Operator, turning the browser into a powerful task-completion agent. This means the browser could book reservations, fill out forms, or complete purchases directly on behalf of the user. Such agent-based interactions, backed by full access to a user's web activity, represent a shift toward proactive internet use, where the AI doesn't just assist but acts on your behalf.
OpenAI builds AI browser on Google’s chromium
The browser is being built atop Chromium, Google’s open-source browser framework that also powers Microsoft Edge and Opera. Interestingly, OpenAI has recently hired two former Google VPs who were part of the original Chrome development team, showing its serious intent to challenge Google on its own turf.
In fact, the Information had previously reported that OpenAI considered developing a browser, and this new release is the culmination of that long-standing vision. OpenAI is not alone in this endeavor. AI startup Perplexity just launched Comet, its own AI-driven browser, while Brave and The Browser Company have also rolled out smart browsers with built-in AI summarization and task handling features. Still, OpenAI’s massive ChatGPT user base gives it a unique edge in adoption and market disruption.
OpenAI expands AI plans as Google faces Chrome trouble
This browser project is just one part of OpenAI’s push to embed itself deeper into personal and professional life. Earlier this year, the company made headlines by spending $6.5 billion to acquire io, an AI hardware startup led by Jony Ive, Apple’s former design chief. This hints at a longer-term goal of creating a fully integrated AI ecosystem, combining hardware, software, and intelligent agents.
The launch could not come at a worse time for Google, which is already facing pressure from US antitrust regulators. In 2023, a judge ruled that Alphabet held an unlawful monopoly in online search, prompting the Department of Justice to push for Chrome’s divestiture. In fact, during court proceedings earlier this year, an OpenAI executive testified that the company would be interested in buying Chrome if it were forced into a sale.
What this means for the future of the internet
If OpenAI’s browser is widely adopted, it could:
- Shift billions of search queries away from Google.
- Redefine how users interact with the web—from passive to AI-led browsing.
- Challenge the advertising dominance of Alphabet.
- Pioneer a new era of autonomous AI agents built into everyday software.
As OpenAI expands from chatbots to browsers and devices, the line between user and assistant continues to blur, signaling a future where AI doesn’t just help but acts independently on behalf of users in the digital world.
Also Read | Mark Zuckerberg doubles down after Rs 800 crore salary to Trapit Bansal with Rs 1,600 crore package to ex-Apple techie
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