Vicky Pattison swears by this £9 drugstore primer to keep her Strictly makeup in place

Vicky Pattison has joined other British TV icons who adore this drugstore primer, as she shared a snap to her social media of her makeup kit. Keen-eyed fans will have noticed the viral sensation from Maybelline, their New York Grippy Serum Makeup Primer, among the products featured in Vicky's beauty routine.

Beauty enthusiasts will concur that there's nothing worse than crafting a flawless makeup look, only for it to fade throughout the day. That's why a primer can be the hero of your skincare routine. Recently having gained a cult following, the Maybelline Grippy Serum Makeup Primer is touted to provide grip for "up to 24 hours".

READ MORE: Vicky Pattison prepares for Strictly with ‘refreshing’ face mist that ‘helps’ with migraines

READ MORE: Stacey Solomon whips up treats using this perfect pumpkin spice-themed product from Amazon

This affordable primer is so well-liked that Alison Hammond recently sang its praises. The This Morning presenter recently teamed up with the high street brand, donning the primer to demonstrate how it remains "plumping" and "hydrating" in various situations such as at the gym, out clubbing and more.

The celeb-approved primer, which can be found in Vicky's beauty kit, normally retails for the budget-friendly price of £10.99 at retailers like Boots, or for the discounted price of £8.79 at Amazon or Lookfantastic.

Unlike other primers on the market, Maybelline's uses a serum-like dropper to deliver an "ultra blendable" formula and a serum-to-grip technology that activates within 20 seconds of application.

Infused with 2% niacinamide, the primer adheres to your makeup, promising a long-lasting look that is said to never feel cakey or heavy on the skin, thanks to its "24 hours worth of hydration."

It's not just Alison and Vicky who are fans of the Maybelline Serum Primer, as it has garnered a 4.7 rating based on hundreds of reviews on the makeup brand's website, with users saying it leaves their skin looking "glowy" and "flawless."

One five-star review read: "This is an amazing primer and makes you look flawless and doesn't feel greasy at all. I really recommend this primer if you are looking for one that is not greasy and lightweight on the face. So good!".

Another user commented on its staying power, stating: "This is no joke when it says grippy, it means grippy. This product is not only grippy, but it helps your makeup stay on 24/hrs."

While another beauty enthusiast wrote: "Love it!! Foundation sticks perfectly without looking cakey or patchy. Also, it lasted pretty well and helped my skin look more glowy. It comes in a glass container, and for the price, you can't beat it!".

However, some users have reported a "sticky" or "tacky" residue being left on the skin, with one three-star review reading: "This primer grips extremely well, but I feel like it leaves that sticky residue. Also creates texture on my face, which I don't usually get with any other primers/without. For eyelid primer, this would be great."

However, some have praised the formula for its longevity-boosting properties, with one fan sharing: "This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency, but I can't say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!"

Another devotee of the primer penned: "Lightweight texture, sinks in quickly and makes makeup smooth on seamlessly. It doesn't pill, it's hydrating but not thick or sticky. I like how it also benefits the skin; it contains niacinamide, so it is hydrating and adds a layer of protection between the skin and makeup."

Maybelline isn't the only brand offering a long-lasting grip, asNYX's The Face Glue, currently on sale at Lookfantastic for £7.19, is also claimed to offer "24 hours worth of hydration and wear."

It's not just high street brands getting the love, as many luxury beauty buffs have also sung praises for the £40 Charlotte Tilbury Wonderglow, designed to leave skin looking "radiant" and "dewy."